The Mary Alex Dress in Primrose Pink

Willard Road

$249.00 $358.00 Sale Save
Color Primrose Pink

Item is in stock Only 0 left in stock Item is out of stock Item is unavailable

Made in USA

The Mary Alex Dress is a spinoff of a piece Lucy designed as a bridesmaid dress for her sister's wedding. The goal of this silhouette was to be extremely universal but endlessly sophisticated, allowing women to wear the dresses time and time again. Because it was such a hit, we decided to introduce it with a more casual cotton poplin, making it a summertime staple. 

Crafted in our best-selling Liberty Primrose Pink motif, this square neck, sleeveless, ankle-length dress features a fitted bodice with a V-back and two front and back princess seams for the perfect fit. The skirt has a gathered waistline, a back slit, and side seam pockets for everyday ease. Dress it up with heels and a clutch for a spring cocktail event, or wear it barefoot on the beach for a sunset walk. 

  • Sleeveless maxi dress 
  • Square neckline and V back 
  • Fitted bodice with full skirt 
  • Center back slit
  • Center back zipper 
  • Side seam pockets 
  • Fully lined 
  • Shoulder grips 
  • Liberty Picadilly Poplin
  • Made in USA 
  • 124-WR316

Made in USA of Liberty fabric imported from Italy 100% Cotton Lining 100% Cotton
Machine or hand wash cold with like colors. Lay flat to dry or dry on clothesline. Use a low iron if needed, without steam. Do not bleach. Do not tumble dry. Dry clean ok.

Model is in a size 2
Specifications (in inches):
Size 0: Length: 52 11/16, Bust: 32 1/2, Waist: 27, Hip: 51
Size 2: Length: 53, Bust: 33 1/2, Waist: 28, Hip: 52
Size 4: Length: 53 1/3, Bust: 34 1/2, Waist: 29, Hip: 53
Size 6: Length: 53 1/2, Bust: 35 1/2, Waist: 30, Hip: 54
Size 8: Length: 53 9/16, Bust: 36 1/2, Waist: 31, Hip: 55
Size 10: Length: 53 7/8, Bust: 37 1/2, Waist: 32, Hip: 56

We offer the below shipping methods:

1.      UPS Surepost (residential addresses only)

2.      UPS Ground. Please note that UPS Ground Service is more reliable and highly recommended. UPS Surepost is a service where UPS makes the shipment pick-up, and then the US Postal Service (USPS) makes the final delivery, seven days a week. Estimated in transit time is between 2-7 days.

The cost of these two shipping methods are calculated during your online checkout process based on a live calculated rate service.

Full price apparel may be returned within 7 days of receipt for a refund back to the original form of payment OR within 14 days for store credit. The cost of your return shipment, which is $12, will be deducted from your total refund. Sale apparel and all accessories, ruanas, and pajamas are final sale and may not be returned or exchanged. 

The Story of Willard Road

Willard Road, a sister brand of Sara Campbell, was designed by Lucy, Sara's youngest daughter. Lucy's artistic talents blossomed at her childhood home on Willard Road, where she developed a deep love for fashion by observing her mother's work and immersing herself in countless illustrations, prints, trims, and fabrics.

A woman in a green dress standing on stairs

A woman in a blue dress in a garden

The Beauty of Home

Willard Road isn’t just a name nor a road, it’s a journey. A journey of wonderment, self-discovery and unwavering growth. A journey of women, their dreams, their differences and the single golden thread that binds them together: the art of femininity. This nostalgic sense of home, magic and unsaid womanhood is woven within the very fabric of Willard Road and gently stitched into every garment, reminding women of their own blossoming, their own creativity and their own personal journey back home to self.

Made in USA

Willard Road and Sara Campbell share many core values, particularly our commitment to quality and local production. Once a garment is completed in the Boston sample shop, we maintain close collaboration with our factories to uphold exceptional quality standards. We aim for your purchase to surpass time, showcasing both timeless style and lasting durability. That's why we proudly create our collection right here in the USA.