The Maggie Dress in Primrose Pink

Willard Road

$358.00 Sale Save
Color Primrose Pink
Size XXS

Item is in stock Only 0 left in stock Item is out of stock Item is unavailable

Made in USA

The Maggie Dress embodies everything the Willard Road brand is about: timeless, simple silhouettes rooted in botanical tones and subtle detailing. It has become a brand staple, returning season after season in new prints and shades. Now our best-selling Liberty Primrose Pink poplin meets our best-selling Maggie silhouette! Featuring a fitted smocked back bodice for stretch and shape, a square neckline with a baby ruffle, and adjustable spaghetti straps for the perfect fit, the tiered midi silhouette complements the figure and moves with the wearer. The Maggie Dress will be your go-to all summer and fall, everywhere from the beach to the city.


  • Fitted smocked back bodice with princess seams
  • Square neck with baby ruffle
  • Adjustable spaghetti straps
  • Tiered midi skirt
  • Center back zipper
  • Liberty Cotton
  • Cotton lining
  • Style Number 124-WR314

Made in USA of Liberty fabric imported from Italy
100% Cotton Lining
100% Liberty of London Cotton

Care Instructions:
Machine or hand wash cold with like colors
Lay flat to dry or dry on clothesline
Low iron if needed, no steam
Do not bleach
Do not tumble dry
Dry clean OK

Model is wearing a size XS

Specifications (in inches):
Size XXS: Length: 38 3/4, Bust: 31 3/8, High Hip: 31 3/8, Low Hip: 38 1/2, Waist: 24 1/2"
Size XS: Length: 39 1/4, Bust: 33 3/8, High Hip: 33 3/8, Low Hip: 40 1/2, Waist: 26 1/2"
Size S: Length: 39 3/4, Bust: 35 3/8, High Hip: 35 3/8, Low Hip: 42 1/2, Waist: 28 1/2"
Size M: Length: 40 1/4, Bust: 37 3/8, High Hip: 37 3/8, Low Hip: 44 1/2, Waist: 30 1/2"
Size L: Length: 40 3/4, Bust: 38 3/8, High Hip: 38 3/8, Low Hip: 46 1/2, Waist: 32 1/2”

(High Hip is measured 4" below the waist. Low Hip is measured 8" below the waist.)

We offer the below shipping methods:

1.      UPS Surepost (residential addresses only)

2.      UPS Ground. Please note that UPS Ground Service is more reliable and highly recommended. UPS Surepost is a service where UPS makes the shipment pick-up, and then the US Postal Service (USPS) makes the final delivery, seven days a week. Estimated in transit time is between 2-7 days.

The cost of these two shipping methods are calculated during your online checkout process based on a live calculated rate service.

Full price apparel may be returned within 7 days of receipt for a refund back to the original form of payment OR within 14 days for store credit. The cost of your return shipment, which is $12, will be deducted from your total refund. Sale apparel and all accessories, ruanas, and pajamas are final sale and may not be returned or exchanged. 

The Story of Willard Road

Willard Road, a sister brand of Sara Campbell, was designed by Lucy, Sara's youngest daughter. Lucy's artistic talents blossomed at her childhood home on Willard Road, where she developed a deep love for fashion by observing her mother's work and immersing herself in countless illustrations, prints, trims, and fabrics.

A woman in a green dress standing on stairs

A woman in a blue dress in a garden

The Beauty of Home

Willard Road isn’t just a name nor a road, it’s a journey. A journey of wonderment, self-discovery and unwavering growth. A journey of women, their dreams, their differences and the single golden thread that binds them together: the art of femininity. This nostalgic sense of home, magic and unsaid womanhood is woven within the very fabric of Willard Road and gently stitched into every garment, reminding women of their own blossoming, their own creativity and their own personal journey back home to self.

Made in USA

Willard Road and Sara Campbell share many core values, particularly our commitment to quality and local production. Once a garment is completed in the Boston sample shop, we maintain close collaboration with our factories to uphold exceptional quality standards. We aim for your purchase to surpass time, showcasing both timeless style and lasting durability. That's why we proudly create our collection right here in the USA.